I:CO promotes a circular approach to buying and wearing clothes. Too much of our clothing and footwear is sent to landfill each year – I:CO encourages retailers to collect clothing and shoes at the point of sale, giving them a new lease of life through recycling and reuse.
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To date, I:CO has collected over 61 million items of clothing and shoes and works across 60 countries by providing retailers with innovative in-store programmes that allow them to take-back clothing and footwear for reuse and recycling.