Our Story

Our Purpose

We believe that by bringing creativity, craftsmanship & innovation together we can build a more sustainable tomorrow, today.

Our ambition is to transform the circular economy from a niche movement into a viable, valuable mainstream business model, creating a more sustainable future for everybody.

Core Values

Rubbish is in our D N A

Quality

Sustainability doesn't have to mean compromising on quality. We believe the ultimate modern luxury is being able to make conscious decisions that are both premium & sustainable.

Quality

Inclusivity

The benefits of the circular economy should be accessible to all. We make it easy for everyone to participate and experience the benefits by being aspirational and accessible in everything we do.

Inclusivity

Action

We focus on empowering and enabling more sustainable practices for the mainstream - making a meaningful impact takes behaviour change from the many, not just the few.

Action

Creativity

Who says saving the world can't be fun? Creativity isn't just how we solve the challenge, but how we turn obligation into opportunity so we can enjoy the journey too.

Creativity

Innovation

The greatest innovations are born from adversity. We look for opportunities to progress what’s possible by finding existing challenges & uncovering new ones.

Innovation