Denim production is one of the most demanding and damaging to our environment. MUD Jeans has created a circular model of clothing ownership, so you can lease jeans for a monthly fee, rather than buy your own pair.
What we love
Own less, rent more. Renting an affordable pair of MUD Jeans means that you're reducing the demand for denim production; encouraging manufacturers to make clothes built to last, and enabling more people to access high-quality clothing by reducing the barrier to entry. It's a model we'd like to see more of.