Common Objective
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Common Objective does exactly what it says on the tin – it unites fashion brands to find a range of solutions to the wasteful fashion industry. The online platform is a treasure trove of information, where fashion brands can connect, share sustainability inspiration, and source more sustainable fabrics.

What we love

'Do fashion better' is the mission of Common Objective. The online platform is a toolkit for companies and artisans who are looking to make smarter business decisions in the fashion industry. From fabric switch guides to case studies on responsible sourcing and production, becoming a better fashion business is at your fingertips. It's transforming sustainability from a cost, into an opportunity.

How Common Objective contributes to the circular economy...


Common Objective makes it easy to rethink by providing new opportunities to change how you consume.

Find out more about the 5Rs.

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