Circular Design Guide
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The Circular Design Guide – created in collaboration between the Ellen MacArthur Foundation and IDEO – is a radical, restorative and regenerative approach to business. The guide itself is a toolkit for innovators the world over to help create more elegant, effective and creative solutions for the circular economy.

What we love

If you could redesign everything, what would you do differently? That's the question that the Circular Design Guide poses, as it aims to shift the mindset of global companies from a linear economy to a circular one. Head to the website to discover case studies on success, explore methods for innovation and download workshop packages so that you can spread the sustainability word far and wide.

How Circular Design Guide contributes to the circular economy...


Circular Design Guide makes it easy to rethink by providing new opportunities to change how you consume.

Find out more about the 5Rs.

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